j davidson on the radio

Here at J Davidson Scrap we believe that investment in marketing our services pays off. We have over the last few years been pioneers in marketing the scrap metal recycling industry and our our centre at Altrincham.

We have over the years invested in a variety of marketing initiatives utilising various media that has given us a high impact and return within our target markets.

One of the most successful media we have used to communicate our services is radio. We have used Key 103 for the past 3 years because their listenership and reach matches closely to our geographically target market and our demographic target market.

We have had outstanding results using key 103 so when we required new adverts to be made we had the idea of using a celebrity voice over.

We wanted a voice that our customers would recognise and associate with as well as one we considered to represent our company and what we represent.

When we were offered Johnny Vegas we knew instantly that he fitted the bill perfectly.

To hear our radio ads click the play button.

To listen to our radio ads from 2009, click here.