Altrincham based J Davidson scrap metal processors are launching their first ever TV advertising to raise the profile of their Scrap Metal processing services and site facilities in the run up to Christmas.
The TV advertising campaign, designed by Salford based K2L Marketing, is being rolled out on Granada TV on Dec 5th, with the first advert being launched with a prime time airing following Emmerdale and before Coronation Street. The campaign leads with the strapline “Need Extra Cash for Christmas?” encouraging people to take their scrap metal and cars to be recycled at J Davidson’s licenced site, at a time of year when extra cash is always welcomed . The advertising campaign is to promote J Davidson to a wider audience throughout the North West, highlighting their site as a DVLA approved Treatment Centre for the disposal of end of life vehicles, giving consumers the reassurance that their vehicle will be disposed of safely and legally.
Managing Director Jamie Davidson commented “With all the bad press scrap metal processors have been receiving we thought it was important to communicate with the public and create awareness of who we are to a wider audience. By going on TV, we are letting the general public know that we are a reliable, fully licensed scrap metal processor and treatment facility for end of life vehicles. This is an exciting period of growth for J Davidson, and the TV advertising campaign reflects this”
The TV campaign will also be supported by press advertising and a billboard campaign throughout the North West.
J Davidson are South Manchester’s leading scrap metal processor, recycling in excess of 40,000 tonnes of ferrous and non ferrous metal each year. They also offer a free collection service for scrap cars, making it easy and convenient for customers to scrap their vehicles.
For further information please visit the J Davidson Facebook or Twitter page.