An innovative marketing campaign to promote J Davidson’s state-of-the-art de-pollution centre.
Press and radio are the media used to communicate J Davidson’s latest marketing campaign. Full page press ads and thirty second radio ads are used in this six week marketing campaign which promotes J Davidson’s state-of-the-art scrap car de-pollution centre.
Taking the form of a shock headline to gain interest and attention, readers would not relate the headline as an advert for scrap cars until they read the body copy. The adverts have been designed with a creative flair, to be different, controversial some might say, but the idea is to get people talking about J Davidson’s latest advertising campaign.
Check them out for yourself and let us know what you think.